B2CORE Launches on AWS Marketplace to Streamline CRM Access for Financial Institutions

B2BROKER has launched its B2CORE CRM and back-office suite on the AWS Marketplace, allowing financial institutions to procure the platform through their existing Amazon Web Services accounts. For fintech professionals, this integration streamlines vendor management and enables firms to offset the cost against their existing AWS cloud spend commitments while accelerating deployment.

What was announced

B2CORE is an all-in-one CRM and back-office solution designed specifically for the financial services sector, including brokers and exchanges. By listing on the AWS Marketplace, B2BROKER provides a pathway for firms to integrate the platform into their technology stacks without the friction of separate billing cycles. The solution consolidates various operational needs, such as client onboarding, KYC procedures, and risk management, alongside multi-currency wallets.

Technically, B2CORE is built using a microservices architecture on Kubernetes, allowing for automatic scaling as client volumes increase. It features 24/7 automated monitoring and ensures all data remains within the AWS infrastructure for security and audit purposes. The platform acts as a central hub, offering integrations with major trading environments including MT4, MT5, and cTrader, as well as institutional platforms like OneZero, PrimeXM, and Centroid. It also supports B2BROKER’s proprietary B2TRADER Spot & CFD platform and B2CONNECT. Beyond core trading, the system includes AI-driven analytics, automation tools, and connections to various liquidity providers and payment service providers (PSPs).

"I believe that being listed on AWS Marketplace is an important step for B2CORE. It reflects the reliability and scalability our clients expect, and it gives AWS customers a simpler path to bring B2CORE into their technology stack,"

Arthur Azizov, Founder and CEO at B2BROKER.

The companies involved

B2BROKER is a global provider of liquidity and technology solutions for the crypto and foreign exchange industries. The company develops a range of infrastructure products designed to help brokerage firms and exchanges launch or improve their operations. Its suite includes the B2CORE CRM, which serves as the backbone for client management and financial operations, and B2BINPAY, a crypto processing solution.

AWS, or Amazon Web Services, is the cloud computing subsidiary of Amazon. Since its inception, it has grown into a dominant player in the global cloud infrastructure market, providing a vast array of services from basic storage to advanced machine learning tools. The AWS Marketplace serves as a digital catalogue where enterprises can find, test, and buy software that runs on the AWS cloud. For financial institutions, using AWS provides a layer of regulatory confidence due to the provider's extensive compliance certifications and global data centre footprint. This listing highlights the trend of specialized fintech providers moving toward major cloud ecosystems to reach enterprise-level clients who are already deeply embedded in those environments.

What FF News has reported before

FF News has extensively tracked the expansion of the AWS Marketplace as a primary distribution channel for financial technology. We recently covered how OpenAssets Launches Institutional Tokenization Infrastructure on AWS Marketplace, reflecting a similar move toward cloud-native procurement. Additionally, our reporting has highlighted the technical collaborations between AWS and fintechs, such as when Ninth Wave and AWS Slash Bank Onboarding Times by 95% with AI-Powered Compass using Amazon Bedrock. Other recent coverage includes Vaia Launches US Expansion to Deliver Agentic AI for Financial Institutions and the Socotra and AWS to Co-Host Insurtech on Tap Networking Event, underscoring the cloud giant's central role in the current fintech ecosystem.

What this means

This move signals a shift in how mid-tier and enterprise brokerage technology is sold. By moving onto the AWS Marketplace, B2BROKER is removing the procurement friction that often stalls fintech sales cycles. When a broker can buy a CRM as an add-on to their existing cloud bill, the barrier to switching providers drops significantly. This puts pressure on legacy back-office providers who still rely on siloed, on-premise, or proprietary cloud setups. The industry is clearly gravitating toward "one-stop-shop" cloud ecosystems where interoperability and consolidated billing are no longer luxuries, but baseline requirements for institutional-grade software.