Moment Appoints SIMON Founder Jason Broder as Strategic Advisor to Scale AI Investment Platform

Moment, an AI-focused technology partner for the investment management sector, has appointed Jason Broder as a strategic advisor to its leadership team. The move signals a deepening of the firm’s expertise in wealth management infrastructure, bringing in a veteran who previously scaled the SIMON platform to over 100,000 financial professionals before its acquisition by iCapital.

What was announced

The appointment of Jason Broder as a strategic advisor brings significant institutional experience to Moment’s leadership as the firm scales its AI-driven infrastructure. Broder is best known for founding SIMON in 2012 during his tenure at Goldman Sachs. SIMON was the first technology platform designed to deliver structured investments directly to financial advisors' desktops, addressing a specific gap in how complex financial products were distributed. Under Broder’s leadership, the platform was spun off in 2018 as an independent entity backed by a consortium of major banks, a move that solidified its position as an industry-standard tool. By 2021, SIMON had achieved significant market penetration, serving more than 100,000 financial professionals across the United States.

Following SIMON’s acquisition by iCapital in 2022, Broder transitioned to the role of Chief Product Officer at the acquiring firm. His career also includes 17 years at Goldman Sachs, where he reached the rank of Managing Director and served as Head of the Private Investor Product Group. At Moment, Broder will advise a company that provides an AI-driven platform for investment management. The firm utilizes AI agents to support both advisors and operations teams, aiming to streamline complex workflows. Moment currently services institutions that collectively manage more than $10 trillion in assets and support a network of over 60,000 financial advisors.

The companies involved

Moment is a New York-based fintech firm specializing in AI infrastructure for the investment management industry. The company focuses on building a unified platform that integrates AI agents into the daily operations of financial advisors and institutional teams. By targeting institutions that oversee more than $10 trillion in assets, Moment has positioned itself as a partner for the largest players in the wealth management space. The firm’s technology is currently utilized by a network of over 60,000 financial advisors, highlighting its reach within the professional investment community.

The company has secured significant backing from prominent venture capital firms, including Andreessen Horowitz and Index Ventures. Andreessen Horowitz, also known as a16z, is a major venture capital firm that has been a frequent subject of industry analysis, with 21 previous reports from this publication. Similarly, Index Ventures is a global venture firm with a significant footprint in the fintech space, having been featured in 17 of our previous reports. Moment itself has been the subject of four prior reports as it continues to scale its presence. The company’s focus on "next-generation infrastructure" positions it at the intersection of traditional wealth management and the emerging field of autonomous AI operations.

What this means

The recruitment of Jason Broder is a clear indicator that the "AI agent" trend in fintech is moving past the experimental phase and into the core of institutional wealth management. By bringing in the architect of SIMON, Moment is signaling to the market that its AI platform is intended to be a foundational piece of advisor infrastructure rather than a peripheral tool. This puts traditional wealth tech providers under pressure to prove that their legacy systems can compete with AI-native platforms capable of handling operations for firms managing trillions in assets. The central question for the sector is now how quickly these AI agents can be integrated into highly regulated compliance and investment workflows without disrupting the advisor-client relationship.