Broadridge Integrates Kalshi Prediction Markets into CQG for Multi-Asset Trading

Broadridge has integrated Kalshi event contracts into its CQG trading platform and NYFIX network, allowing institutional and retail investors to trade prediction markets alongside traditional assets. This move signals the mainstreaming of event-based trading, providing a regulated framework for hedging real-world risks within established financial workflows and existing multi-asset portfolios.

What was announced

Broadridge announced the availability of Kalshi event contracts through the front ends and APIs of CQG, a Broadridge company specializing in futures and options trading. This integration also extends to the NYFIX network, a connectivity hub used by over 1,700 buy-side clients. The partnership is designed to bring prediction markets—where participants trade on the outcome of real-world events—directly into the standard workflows used by retail and institutional investors.

By embedding Kalshi’s marketplace into CQG’s existing suite of risk management, execution management, and portfolio monitoring tools, the integration allows traders to treat event contracts as a standard component of a multi-asset strategy. This enables more precise hedging against non-financial risks without relying on proxy assets. Brokers and futures commission merchants (FCMs) can now provide their clients with direct trading access and market data for these contracts through an established platform they already utilize.

The rollout targets demand in both the United States and the EMEA region, though access remains subject to specific jurisdictional and eligibility requirements. The move effectively bridges the gap between traditional financial markets and the burgeoning field of prediction markets, allowing for the evaluation of hedging opportunities across different asset classes within a single environment. Rather than treating prediction markets as a separate activity, investors can use their existing infrastructure to monitor event contract positions within their wider portfolios.

The companies involved

Broadridge (NYSE: BR) is a global fintech leader that provides investor communications and technology-driven solutions to banks, broker-dealers, asset managers, and corporate issuers. The firm is a central pillar of financial market infrastructure, particularly in the areas of trade processing and investor engagement. Its subsidiary, CQG, is a long-standing provider of high-performance trading technology, offering market connectivity and execution management for futures and options traders globally.

Kalshi operates as a regulated exchange for event contracts, allowing users to trade on the outcomes of everything from economic indicators to weather events and policy decisions. Unlike many earlier prediction market platforms that operated in the decentralized or unregulated space, Kalshi has focused on building a compliant marketplace for US-based and international participants. The integration also leverages the NYFIX network, a Broadridge-owned community that facilitates electronic trading and connectivity between the buy-side and sell-side. By bringing Kalshi into this ecosystem, Broadridge is positioning event-based trading as a professional-grade asset class rather than a retail-only novelty, utilizing its massive footprint in market connectivity to drive adoption.

What FF News has reported before

FF News has closely followed the evolution of both Broadridge’s infrastructure and the rise of prediction markets. We previously detailed the initial steps of this partnership in Broadridge Integrates Kalshi Prediction Markets into CQG Multi-Asset Trading Platform. Beyond trading connectivity, Broadridge has been making significant strides in ledger technology, as seen when Broadridge DLR Hits $7.5 Trillion Milestone as Tokenized Repo Volumes Surge.

The broader prediction market sector has also seen increased institutional interest and regulatory scrutiny. We reported on how the NBA Teams Up With Kalshi, Polymarket, and CFTC for Prediction Markets Framework to establish commercial partnerships. Additionally, the market is becoming more automated, a trend highlighted when Public Launches AI Agents for Prediction Markets to Automate Event-Based Trading.

What this means

The integration of Kalshi into CQG and NYFIX marks a definitive shift for prediction markets from the periphery of finance to the institutional core. By placing event contracts on the same screens as futures and options, Broadridge is validating these instruments as legitimate hedging tools rather than speculative novelties. This move puts significant pressure on traditional exchanges to diversify their product suites or risk losing volume to specialized event marketplaces. It also raises questions for regulators in various jurisdictions about how to categorize these contracts as they become inextricably linked with traditional multi-asset portfolios. The industry must now grapple with the implications of high-frequency, institutional-grade liquidity entering markets based on real-world outcomes.