ZORO to Unveil AI Trading Agent Marketplace with Live Demo at FinCon 2026
By Lauren Towner · 16 September 2026

Quick Summary
ZORO is a specialized marketplace for an AI trading agent that allows professional traders to license and automate their proven strategies. By converting plain-English rules into algorithmic agents, the platform enables 24/7 market execution across both professional and retail follower accounts without requiring the trader to be present.
How Does ZORO Automate Professional Trading Strategies?
ZORO solves the primary limitation of manual trading by allowing experts to license proven strategies directly to the platform. Instead of relying on a chatbot to make live decisions, ZORO uses an AI-assisted strategy builder that hands off final execution to high-speed algorithms. This approach ensures that every trade is timestamped against market-tape, providing a transparent record of performance that mirrors institutional-grade operations.
- Plain-English input for complex rule sets.
- Algorithmic execution engine for speed and security.
- Verified performance records checked against live market data.
"We spent years building an engine that trades like they do. Nobody copies that in a weekend. We want ZORO to be the best **AI trading agent** platform for traders who already have alpha, not the biggest database of backtests," said Chris Hnatko, founder of Spartan Trading and CEO of ZORO.
What Makes ZORO Different From Traditional Copy Trading?
Traditional copy trading is often limited by the manual availability of the lead trader, but ZORO introduces automated strategy mirroring that never logs off. When a follower connects their brokerage account, the AI trading agent continues to execute setups around the clock, even while the original trader is asleep. This ensures followers never miss a setup due to time zone differences or human fatigue, while keeping their capital securely within their own accounts.
- 24/7 strategy execution regardless of trader activity.
- Non-custodial setup where funds stay in the user's brokerage.
- Multi-setup processing allowing for simultaneous trade execution.
James Kim, ZORO's co-founder and CFO, called what it built around that engine the harder problem to solve. "We built the part a trader can't build alone: **institutional-grade broker connections** and billing infrastructure that let thousands of people run his strategy inside their own accounts."
How Does the ZORO Pro App Handle Execution and Security?
The platform is built on institutional-grade billing infrastructure and secure broker connections designed to handle thousands of concurrent users. By avoiding real-time AI modeling for live calls - which can be slow and risky - ZORO prioritizes hard-coded algorithmic safety. This ensures that the **AI trading agent** marketplace remains a robust environment for traders who have already established their market edge and want to scale their influence.
- 400 million downloads generated by the leadership's previous apps.
- 11 million-plus followers reached through partner creators.
- 10 years of experience in professional day-trading communities.
FF NEWS TAKE:
ZORO is tackling the "influencer bottleneck" in retail trading by shifting the focus from the person to the process. By productizing alpha through an **AI trading agent** marketplace, they are effectively creating a bridge between professional strategy and retail accessibility. If they can maintain the promised transparency and execution speed, ZORO could significantly disrupt the social trading landscape by removing the human element of fatigue from the equation.
Companies in this story: span trading, Zoro, Tinder
People in this story: Chris Hnatko, Hunter Isaacson, James Kim