Nuveen Scales Brooklyn Direct Indexing Platform 8x to $8.1B AUM in First Year Post-Acquisition

Quick Summary

Nuveen has successfully scaled its direct indexing platform, Brooklyn, achieving an 8x increase in assets under management to $8.1 billion within twelve months of acquisition. By integrating tax-advantaged strategies and private market access via interval funds, Nuveen has significantly expanded its personalized investment capabilities for advisors.

How Does Nuveen Scale Direct Indexing for Advisors?

Nuveen leverages its acquisition playbook to eliminate operational friction, allowing the Brooklyn team to focus on technological innovation and client experience. Since June 2025, the platform has seen a 600% account increase, driven by a strategy that combines Nuveen’s institutional backing with Brooklyn’s agile, custom multi-asset framework. The direct indexing platform now serves more than double the number of advisors compared to the previous year.

• 8x AUM growth reaching a total of $8.1 billion.
• Tax-advantaged strategies represent 50% of recent growth.
• 600% surge in total account volume.

What Results Has the Brooklyn Integration Delivered?

The integration of alternatives expertise has allowed Brooklyn to offer sophisticated private markets exposure through interval funds. Currently, 10% of accounts utilize these funds, showcasing the platform's ability to deliver tax-efficient solutions at scale. By June 2026, Nuveen further deepened this integration by involving its core equities team in Brooklyn’s quantitative research processes, ensuring that institutional-grade analysis powers every personalized portfolio.

FF NEWS TAKE:

Nuveen’s 8x growth with Brooklyn proves that direct indexing platform adoption is no longer a niche trend but a core requirement for modern wealth management. By successfully blending private market access with tax-loss harvesting, Nuveen is moving the needle on how mass-customization is delivered. This aggressive scaling sets a high bar for competitors attempting to integrate fintech acquisitions into legacy asset management structures.