Fintech Veterans Reunite to Launch JT Prime: A New Institutional Prime of Prime Provider

Industry veterans Raj Sitlani, Jonathan Brewer, and Jeff Wilkins have launched JT Prime, a new institutional Prime of Prime (PoP) provider. The firm targets brokers and funds with a high-touch, relationship-led model for multi-asset liquidity and execution, aiming to fill a gap for boutique, institutional-grade services in the global FX and commodities markets.

What was announced

JT Prime enters the market as a dedicated institutional business, serving as the institutional arm of JT Markets, a retail brokerage established earlier in 2024. The firm provides aggregated Tier 1 multi-asset liquidity and execution services to a client base including proprietary trading firms, family offices, funds, and brokers. Operating with a presence across North America, Europe, and Asia, the business leverages established bank and non-bank relationships to offer bespoke liquidity solutions.

The founders have spent recent months building the execution infrastructure and institutional-grade technology required for a clean, agency-style execution model. While the current focus is on FX and commodities, JT Prime has stated intentions to expand its product suite to include digital assets, building on a current capability to accept cryptocurrency payments. Additionally, the firm is seeking to broaden its regulatory footprint, with an application for approval currently pending in a major Western market.

Beyond liquidity, the offering includes a white-label education platform designed for institutional clients. The company emphasizes a consultative approach, intended to help clients optimize their liquidity arrangements and identify suitable providers. The infrastructure is built around direct access to senior personnel and a focus on transparency in trade flows.

"Jonny, Jeff and I have considerable experience of building successful institutional businesses and a deep understanding of what clients need from a Prime of Prime. We see a clear opportunity for a boutique, best-of-breed provider that combines institutional-quality liquidity and technology with a genuinely personalised approach to client relationships."

Raj Sitlani, Non-Executive Chairman at JT Prime

The companies involved

JT Prime is a newly established institutional Prime of Prime business, founded by a team with significant pedigree in the electronic foreign exchange (e-FX) sector. Raj Sitlani and Jonathan Brewer previously held senior e-FX roles at Goldman Sachs before co-founding iS Prime, which has since been rebranded as iSAM Securities. They are joined by Jeff Wilkins, a risk management specialist who formerly led iS Risk Analytics. Together, the trio brings decades of experience in building and scaling financial markets businesses.

The firm operates as the institutional division of JT Markets, a retail-focused brokerage that entered the market in 2024. By positioning JT Prime as a separate, dedicated entity, the founders aim to address the specific risk management and execution requirements of professional market participants. The leadership team’s background is rooted in the "Prime of Prime" niche, which serves as a critical bridge between Tier 1 investment banks and smaller institutional players who may face challenges in securing direct credit lines or high-quality liquidity in a fragmented market.

What FF News has reported before

FF News has previously tracked developments within the broader brokerage and market access space, including leadership changes and new strategic partnerships. Recently, we covered how Base Markets Appoints Nazim Moussaoui as Head of Premium Clients to Drive Global Expansion, highlighting the ongoing movement of talent within the institutional and premium retail sectors. Additionally, our reporting on the evolution of market access includes the news that Monark and Valura Partner to Unlock Direct Pre-IPO Access for UAE and India Investors. These stories reflect a wider industry trend toward expanding asset class availability and enhancing the infrastructure through which institutional and sophisticated investors access global markets.

What this means

The launch of JT Prime signals a return to the "boutique" institutional model at a time when many Prime of Prime providers have either consolidated or pivoted toward mass-market retail flow. By emphasizing an agency-style model and "high-touch" service, the founders are betting that mid-tier institutions are currently underserved by the increasingly automated and impersonal offerings of larger competitors. The move to include digital assets and seek Western regulatory approval suggests the firm is positioning itself for a market where traditional FX and crypto liquidity are increasingly converged. This puts pressure on established PoP players to prove their value beyond simple connectivity, raising questions about whether the industry is moving back toward relationship-based execution.