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HSBC Trade Pulse 2026: Energy Costs and AI Governance Challenge Global Business Optimism

By Lauren Towner · 9 November 2026

In brief: HSBC's 2026 Trade Pulse Survey shows 86% of global firms are confident in trade growth, even as energy costs rise and AI adoption outpaces governance.

Key facts
Survey Sample Size10,000 senior business leaders
Markets Covered26 markets
Primary Cost DriverEnergy (44%)
AI Adoption Rate85%
Press Release: HSBC Trade Pulse 2026: Energy Costs and AI Governance Challenge Global Business Optimism | Featured Image by FF News

Energy costs have overtaken tariffs as the primary financial pressure for global trade, forcing 59% of businesses to increase their working capital requirements. As supply chain disruption threatens the revenues of 92% of firms, the shift toward securing energy supplies and diversifying supplier bases is becoming a critical priority for maintaining international liquidity.

What was announced

The HSBC Global Trade Pulse Survey 2026, which gathered insights from 10,000 senior business leaders across 26 markets, reveals a significant shift in the cost base of international commerce. Energy costs were identified as the leading pressure by 44% of respondents, narrowly surpassing tariffs at 43% and freight at 41%. These pressures appear to be structural rather than transitory; 72% of leaders expect costs to continue rising over the next two years, while 68% have already experienced higher overall expenditure.

To protect margins, 53% of businesses are focusing on efficiency and productivity, while 43% are renegotiating supplier arrangements. Despite these headwinds, 86% of leaders remain confident in their ability to grow international trade. Resilience strategies are being aggressively implemented, with 88% of firms broadening their supplier bases and 85% building more self-contained regional supply chains or increasing inventories. These operational shifts are already yielding financial benefits, with 78% of respondents reporting improvements in working capital and cash flow.

The survey also highlights a disconnect in technological adoption. While 70% of firms expect AI infrastructure investments to drive new demand, and 85% have deployed AI in trade functions, governance is lagging. Only 36% of businesses routinely test AI outputs, and 76% have implemented fewer than half of the essential AI safeguards, such as appointing a Chief AI Officer.

"Energy costs have become a defining consideration for businesses managing international supply chains. Companies are responding by securing energy supply, improving efficiency and building greater flexibility into their operating models."

Vivek Ramachandran, Head of Global Trade Solutions, HSBC

The companies involved

HSBC is one of the world’s largest banking and financial services organisations, maintaining a dominant position in the global trade finance market. Headquartered in London, the bank operates across a vast network that connects developed and emerging markets, providing the liquidity and credit facilities that underpin international supply chains. Its Global Trade Solutions division is central to its corporate banking strategy, focusing on the digitisation of trade and the management of complex cross-border risk.

The bank has a significant footprint in Asia, Europe, and the Middle East, often serving as a primary intermediary for firms navigating shifting trade corridors. In recent years, the institution has focused heavily on integrating emerging technologies into its trade stack to address the very volatility highlighted in its latest survey. With a history spanning over 150 years, the firm has evolved from a regional commercial bank into a systemic global entity that provides critical data and financing to the world’s largest exporters and importers.

What FF News has reported before

FF News has closely tracked the bank’s efforts to modernise its technological infrastructure and support global trade. In late 2026, the publication reported that HSBC to Launch Global AI and Emerging Technology Institute in Hong Kong, a move designed to address the governance and implementation gaps identified in its recent trade survey. This follows broader industry shifts toward digital assets, as seen when Ant International Achieves Real-Time Cross-Bank Liquidity via HKMA EnsembleTX Tokenisation, a project involving major financial institutions to streamline trade settlements.

Additionally, the bank’s regional commitments have been a point of focus, such as when HSBC India Commits INR 200 Crore to Massive Financial Literacy and Fraud Prevention Initiative. These efforts reflect a broader corporate strategy to manage the risks associated with rapid digital adoption and the increasing complexity of the global financial landscape.

What this means

The transition from "just-in-time" to "just-in-case" supply chains is no longer a temporary reaction to the pandemic; it is now a permanent fixture of corporate strategy driven by energy volatility. For the fintech sector, this creates a massive opening for advanced supply chain finance and inventory financing solutions. As 59% of firms face higher working capital requirements, the demand for real-time liquidity management tools will intensify. However, the "governance gap" in AI adoption is a major red flag. If trade-related AI functions are deployed without rigorous testing or oversight, the industry risks systemic errors in risk pricing and fraud detection that could undermine the very resilience these firms are trying to build.

Frequently asked questions

What are the biggest cost pressures for global businesses in 2026?

According to the HSBC Trade Pulse Survey, energy costs are the primary pressure for 44% of businesses, followed by tariffs (43%) and freight (41%).

How many companies are using AI in trade operations?

85% of respondents have deployed AI in at least one trade-related function, though 76% have implemented fewer than five out of ten recommended AI safeguards.

Which regions are seeing the most trade growth interest?

Europe is the top destination for 48% of businesses, followed by Southeast Asia at 44%. Reliance on North America has also increased to 38%.

About the companies

HSBC

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Companies in this story: HSBC

People in this story: Vivek Ramachandran

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