Acuity Analytics Acquires Continuus to Scale US Data Strategy and AI Capabilities

Acuity Analytics has acquired US-based data consultancy Continuus, adding 37 specialists to its ranks. This move signals a significant expansion of Acuity’s data governance and cloud engineering capabilities in its largest market. For fintech leaders, it highlights the growing necessity of robust data infrastructure as firms transition from AI experimentation to full-scale enterprise deployment.

What was announced

Acuity Analytics has completed the acquisition of Continuus, a consultancy specializing in financial services data. The deal brings 37 data specialists into the Acuity fold, specifically targeting the firm’s capabilities in data strategy, governance, engineering, and cloud data platforms. Continuus primarily serves asset managers and other financial institutions, providing enterprise-level frameworks for cloud transformation and engineering programs.

This acquisition is designed to bolster Acuity’s presence in the United States, which remains the company’s largest geographic market. By integrating the Continuus onshore team with its existing global delivery network, Acuity aims to offer an end-to-end service model. This model spans from initial data strategy and governance to analytics, operations, and AI-enabled business workflows.

The acquisition follows a period of heightened investment in data infrastructure within the financial sector, driven by regulatory demands and the push for enterprise-wide AI. The addition of Continuus complements Acuity’s previous acquisitions, including PPA Group in 2024 and Ascent in 2025. These moves support the firm’s transition from a traditional research and analytics business into a technology-led organization focused on digital and AI capabilities. The combined group will now provide a broader range of services, from strategic advisory through to the implementation of complex AI-enabled transformation programs.

"What attracted us to Continuus was its deep understanding of financial services and its ability to turn data strategy into practical business outcomes for clients."

Rob King, Chief Executive Officer of Acuity Analytics.

The companies involved

Acuity Analytics, formerly known as Acuity Knowledge Partners, is a global provider of high-value research, analytics, and business intelligence to the financial services sector. The firm has undergone a significant transformation, rebranding in late 2025 to reflect its shift toward technology-led solutions. It now focuses on combining human expertise with AI and digital delivery to solve complex business challenges for banks, asset managers, and private equity firms. The company has been active in the M&A market, recently acquiring Ascent to expand its Data and Technology Services division across Europe.

Continuus is a US-based data consultancy that has built a reputation for helping financial institutions maximize the value of their technology investments. Led by Chief Executive Officer Matt Moeser, the firm specializes in the technical and strategic aspects of data management, including governance and cloud platform implementation. While Acuity has a broad global footprint, the acquisition of Continuus provides a dedicated onshore presence in the United States, allowing the group to better serve North American clients who require localized expertise in program delivery and complex data environments.

What FF News has reported before

FF News has tracked the rapid evolution of Acuity Analytics as it pivots toward AI-driven services. In December 2025, we reported that Acuity Knowledge Partners Rebrands to Acuity Analytics and Launches New Website, a move that solidified its new market positioning. Earlier that year, the company made headlines when Acuity Knowledge Partners Acquires Ascent, an AI-led digital transformation specialist. The firm’s technological push was also evident in April 2025, when Acuity Knowledge Partners Unveils Acuity Agent Fleet, a domain-specific agentic AI platform. Additionally, the company’s industry standing was recognized when it was named among The Finalists Announced for the 2025 FF Awards in October 2025.

What this means

This acquisition underscores a critical shift in the fintech vendor landscape: the move from providing raw data to providing the "plumbing" that makes data usable for AI. As financial institutions face increasing pressure to move AI projects out of the lab and into production, the bottleneck is rarely the AI model itself, but rather the underlying data governance and cloud architecture. By acquiring Continuus, Acuity is positioning itself to capture the spend associated with this infrastructure gap. The deal places pressure on traditional consultancies that lack deep domain expertise in financial services, as firms increasingly prefer partners who understand both the technical stack and the specific regulatory nuances of asset management.